Authority-Building Content Hooks

For Health & Wellness Coaches

Your personal story builds trust. This guide gives you the other half: posts that show what you notice and change for your clients. Pick a hook, fill in the blank, and post.

What's inside

Everything you need to post like the expert

The shift

Side-by-side examples that turn a personal story post into a coach story post.

62 “I” hooks

Fill-in-the-blank hooks sorted into 6 types, from “My client came to me…” to “Behind the coaching.”

10 series + 4 pillars

Content series you can rotate each week, and the 4 things your posts should show.

The 5-minute post formula

Five steps to go from a blank caption to a finished authority post.

This is for you if

✓You’re a health or wellness coach and most of your posts are about your own journey.

✓You want people to see you as the expert, while still feeling like they know you.

✓You sit down to write a caption and don’t know how to start.

You'll need

→One specific problem your ideal client is already thinking about.

→A few real client moments (you can leave names out).

→About 5 minutes per post.

Meet your coach

Hey, I'm Zee

I started out as a health and fitness coach, just like you. In 2016 I took my business online and scaled it to multiple six figures. Today I'm a seven-figure CEO and speaker, running masterminds and programs for Health and Wellness Coaches who are ready to scale.

Send me the free guide